Consumer Activation

The #BeHUMAN Movement will solidify our partner’s imprint of conscious change and actions highlighting partner/sponsor featured brand and products.


  • National #BeHUMAN surprise Pop-Up Tour, navigated by our exclusive brand partner tour bus, will take our message of simply Being HUMAN door to door, block to block, and neighbour to neighbour. The Pop-Up Bus Tour will surprise our communities with random acts of kindness, such as, but not limited to: Supporting patient care and advocates, paying off mortgages, zero out balances for utilities and services, purchasing groceries, paying tuition and awarding scholarships, building new homes, and so much more.
  • Global #BeHUMAN Challenge will highlight and share the best of humanity through photos and videos of personal stories of triumph for the opportunity to win a special grand prize package which will include an exclusive red-carpet appearance with Monica. Partners will join our global engagement through customised #BeHUMAN splash pages with sponsor and partner filters.
  • Promotional messaging and branding through Monica’s social media platforms – 15+ million.
  • Facebook, Twitter & Instagram live coverage via live streaming and chats featuring your brand as a primary partner.
  • Specialty product placement within our market partners retail chains and markets.
  • #BeHUMAN Community Activation Center website to feature further audience segmentation to include: Safe School Zones, Anti-Bullying, Mental Health, Global tolerance, and Gender Equality.
  • #BeHUMAN media tour to include: TV, Radio, Digital.
  • #BeHUMAN and Monica’s partnership with socially conscious events to provide awareness and encourage local, global, individual and group activations.